Katerina Angelides HNC Creative Media

Throughout this year I believe I have been able to learn a variety of practical skills which will benefit me when working in a professional environment. I have been able to evidence communication with my clients, completing health and safety protocols, setting up lighting and camera equipment to a standard acceptable to a client, completing promotional work to a standard acceptable to a client, completed all pre-production and idea generating work to a standard acceptable to a client and I have also justified my design methods across all the units I have undertaken.  Communicating with Client When completing units which involve completing work for a client I made sure to deal with the unit in a professional manner as if I was working in a professional environment. For example when completing my promotional video, I made sure to set up a video call every Friday in which I would show the client all the work I had produced so far each week, within that call I would gather feedback fro...

 Gannt Chart  I have created a Gannt chart in order to plan out my the production/planning/editing/evaluating of the production. I have made sure to space everything out and give myself realistic timescales to finish each and every task. The tasks have been split into different sections in order to keep it organised and to show a better visual representation of which tasks should be started first. The first section is planning, I have put this first as you must plan a video before you can produce it, the planning section contains all the tasks which I believe relate to planning for example, analysing music videos, researching music videos theories, analysing the song I want to produce and create all relevant documents such as storyboards. The next section is productions, the sections contains all actions I must take in relation to shooting the video for example, finding equipment, actors and props needed, shooting the video, watching footage back and shooting more footage if n...

 Storyboard This is an embedded Microsoft Office presentation, powered by Office . Edit Style  I am planning on using a VHS style edit on the video to reflect the way that media skews our ideals of females. After watching countless movies which see female characters through the male gaze, we have created this new normality which suggests that it is okay to look at women with a scopophillic gaze the same as we do when watching women in movies. In order to get the message across about the way women are treated due to the male gaze in movies I want to start the video off with a male sitting on a sofa flicking through movies on the TV in the dated VHS fashion which contain characters which step over boundaries or push the idea that women should be objectified for example, I may use "Fatal Attraction" in which a female is used for the purpose of pleasure and then ignored as though she isn't human when confronting the male to tell him she is pregnant. Another movie that could...

 Video Introduction Man sitting on sofa flicking through stalker type movies on the TV. TV footage will be VHS style, as music starts real life turns into a VHS movie. (First 20 seconds of song) Mid/Long Shot - Behind Shoulder - Man Relaxing On Sofa Watching TV Flicking through channel - Cut between this Shot and Close Up of TV Playing Footage.  Close Up - Ultra Key TV to put Movie on it - Just TV Face on is in footage Close Up - Eyes Reacting to show - Put very faint image of the tv reflection in the eyes, as he blinks life turns into VHS style movie.  Verse 1 Close up of girls face - Very Red Cheeks - She is Smiling (Have you got colour in your cheeks) Close up of guys eyes - Reflection in his eyes is of video of girl (Do you ever get that fear that you cant shift the type" Close Up of girls face - She picks something out her teeth (That sticks around like summat in your teeth) Close up - mans hands holding images of the girl (Are there some aces up your sleeve) Long Sh...

Why am I making a Questionnaire? I am creating a questionnaire to gather data on my target audience in order to determine what sort of music video I should create for my chosen song. The goal of the questionnaire is to find out what the bands audiences' demographics and psychographics consist of. By finding out who our target audience is, we can try to tailor a production towards them. The questionnaire will also find out what style of video the audience prefer (narrative, stadium performance, studio performance, location, conceptual/experimental). ​  Sample / Distribution Method I have chose to distribute my questionnaire using the social media sites, Facebook and Instagram, I will be sharing my questionnaire with fan pages for the arctic monkeys in order to gather a sample of people who are interested with the music to try and find out what they would be looking for in a music video. Using the questionnaire I can find out more about the demographics and psychographics of my audie...

 Using Microsoft Teams the HNC group was able to set up a focus group meeting in which we pitched our music video to each other and offered each other feedback in order to improve our ideas. We each spent around 15 minutes talking about our individual ideas and offered our honest opinions. I believe this was a valuable research method, the sample of people within the focus group was effective as all the individuals are currently studying music video production therefore, everyone has an interest in what is going on and were able to offer feedback which can greatly improve the production. The goal of the meeting was to pitch our ideas and find ways to improve them, we was successful at achieving this goal, I believe one way in which we could have improved the pitch was to have pre-prepared questions ready to ask each other about the production in order to offer a chance to gather better more in depth research. Below I have attached a recording of our pitch meeting as evidence. ...

Why did I Chose my Song?  I have chosen to produce a video for Arctic Monkeys song "Do I Wanna Know". I have chosen this song as the lyrics to the song are very visual and easy to understand. The song seems like it will not be too challenging to make a video for it as the song is quite visual therefore it will make it easy to illustrate the lyrics within the production. The pace of the song isn't too fast that it would make it hard to cut footage to the beat of the song and it also is a song which I feel I could listen to on repeat for a while whilst editing footage together to create my final result. What are the Conventions of the Genre? The artists create alternative/indie songs which conventionally have elements of live performance and narrative based videos. Many indie songs generally feature live performances within the video this is because up and coming alternative artists want the audience to focus more on the actual music and the talent the artists posses. a mod...

Introduction to Commission In this meeting the client gave us a briefing on what the task at hand was. In this meeting we was told who we are making a promotional video for, the clients ethos, reputation and messages conveyed, we also found out what audience psychographics and demographics we are trying to target. In this meeting we discussed what sort of video we want to produce and we also discussed timeframes and many other details. A recording of the meeting has been attached below as a form of evidence.     Pitch Meeting - Focus Group with Client In this meeting we each individually presented our pitch to the client both the client and the people participating in the meeting were able to offer feedback on the pitch, timeframe and budget set for the promotional video. The key feedback received from this meeting is that my budget needed some revision as it was very small, as well as this my production needed to be streamlined as there was a lot of information being tol...

 Mood board My mood board video analyses methods in which I can think about targeting an audience base and it also has examples of methods I can use to both inform an audience on our product as well as engage them. I have found a selection of advertisements aimed at the demographics we are trying to reach. The analysis of the HP and the McCain advert help me target families, the Apple advert helps me target an audience base of explorers and mainstreamers and finally the Uber promotional video gives me some inspiration on how to target aspirers. Treatment Shot 1 - Starts with an old grainy image of a child being held in his fathers arms, the photo comes to life to reveal that same child holding his own child along the beach. This shot is a high angle shot looking down upon the loving family. The shot will be a long shot in order to show the full body of the man and his child. Shot 2 - This is a close up shot of the man gazing down upon his child lovingly, he kisses his son on the he...

 I have created a production schedule in the form of a Gantt chart, I have used this format as it gives me a visual representation of the timeframe I need to be working with. I have also added a progress tracking feature which I will update every Monday which will show you how much progress I have made with completing each individual task. Currently, I have placed my target dates to start and finish each item on the schedule however, I will amend the schedule to show what I have actually been able to produce in the timeframe set. Gantt Chart No.1 Gantt Chart No.2  We made some progress this week. We are behind schedule in some aspects however we have time to catch up. We have made great progress in the communication aspect with both the client and the target audience. We seem to be fairly on schedule with the planning aspect of the brief.  Gantt Chart No.3  Currently, I have completed 3 tasks, I am in the process of completing another 7 tasks which have been started....

 Idea No.1 Scene starts with an old warn 24mm film image of a man on the beach kissing his baby's head, photo bridges to the man's son who is all grow up sitting on the same beach with his baby capturing the same photo, as they sit on beach chairs watching sunset, the man uses the app to post the old photo, he writes the caption which appears in a large post bubble above him in the sky, "Dad always said he wanted to make his final steps along this beach, that may not have happened but baby Hayden just took his first steps here today", then underneath he attaches the photo of him and his son next to the photo of him and his dad years earlier and post the memory, the text box in the sky then disappears. A notification box appears showing other people adding posts to the page about the mans father. A high angle close up shows the man feeling proud/emotional after seeing all the lovely posts, he looks up towards the sky The shot zooms out to an establishing shot from an a...

Purpose of Commission Fruit Bowl Tech a start up tech communications company have a new product to release, a web and mobile based app which allows for people to collaborate globally on creating a family tree allowing people to communicate with relatives across the globe. The software allows a person to create pages about relatives both alive and deceased in order to create connections worldwide with long lost relatives, it allows you to share documents, stories and images so that you can document your life and your families. As you connect with relatives your family tree grows showing you how you may be connected with so many people without even knowing. The app also offers a private chat function in order to allow family members to reconnect with each other in private. Fruit Bowl Tech has commissioned us to produce a promotional advertisement which portrays the brand as "friendly, approachable and essential". The promotional content must have an interlinked visual style wit...