Katerina Angelides HNC Creative Media

Introduction to Commission In this meeting the client gave us a briefing on what the task at hand was. In this meeting we was told who we are making a promotional video for, the clients ethos, reputation and messages conveyed, we also found out what audience psychographics and demographics we are trying to target. In this meeting we discussed what sort of video we want to produce and we also discussed timeframes and many other details. A recording of the meeting has been attached below as a form of evidence.     Pitch Meeting - Focus Group with Client In this meeting we each individually presented our pitch to the client both the client and the people participating in the meeting were able to offer feedback on the pitch, timeframe and budget set for the promotional video. The key feedback received from this meeting is that my budget needed some revision as it was very small, as well as this my production needed to be streamlined as there was a lot of information being told within a ver

Sound Non Diegetic - Narration engages the audience whilst informing them on the specifications of the product. The narrator uses facts and statistics when speaking bout the phone, this has been done as it makes the source seem more reliable and trustworthy to an audience as they seem to know what they are talking about. Non-Diegetic - Soundtrack - this matches the fast paced editing which allows the video to flow quickly in order to deliver a large amount of information in a short timeframe.  Editing Use of slow-motion close up footage of the device force the audience to view the phone for longer which allows them to take in the beauty of the device whilst also familiarising them with the device making it more memorable and feel very natural in their head, when you think about a product a lot you end up wanting it. The use of CGI allows the brand to create amazing videos which both inform and visually stimulate the audience. They have used CGI to show us the processor inside the phone

 Mood board My mood board video analyses methods in which I can think about targeting an audience base and it also has examples of methods I can use to both inform an audience on our product as well as engage them. I have found a selection of advertisements aimed at the demographics we are trying to reach. The analysis of the HP and the McCain advert help me target families, the Apple advert helps me target an audience base of explorers and mainstreamers and finally the Uber promotional video gives me some inspiration on how to target aspirers. Treatment Shot 1 - Starts with an old grainy image of a child being held in his fathers arms, the photo comes to life to reveal that same child holding his own child along the beach. This shot is a high angle shot looking down upon the loving family. The shot will be a long shot in order to show the full body of the man and his child. Shot 2 - This is a close up shot of the man gazing down upon his child lovingly, he kisses his son on the head.

 I have created a production schedule in the form of a Gantt chart, I have used this format as it gives me a visual representation of the timeframe I need to be working with. I have also added a progress tracking feature which I will update every Monday which will show you how much progress I have made with completing each individual task. Currently, I have placed my target dates to start and finish each item on the schedule however, I will amend the schedule to show what I have actually been able to produce in the timeframe set. Gantt Chart No.1 Gantt Chart No.2  We made some progress this week. We are behind schedule in some aspects however we have time to catch up. We have made great progress in the communication aspect with both the client and the target audience. We seem to be fairly on schedule with the planning aspect of the brief.  Gantt Chart No.3  Currently, I have completed 3 tasks, I am in the process of completing another 7 tasks which have been started. There are two task

 Idea No.1 Scene starts with an old warn 24mm film image of a man on the beach kissing his baby's head, photo bridges to the man's son who is all grow up sitting on the same beach with his baby capturing the same photo, as they sit on beach chairs watching sunset, the man uses the app to post the old photo, he writes the caption which appears in a large post bubble above him in the sky, "Dad always said he wanted to make his final steps along this beach, that may not have happened but baby Hayden just took his first steps here today", then underneath he attaches the photo of him and his son next to the photo of him and his dad years earlier and post the memory, the text box in the sky then disappears. A notification box appears showing other people adding posts to the page about the mans father. A high angle close up shows the man feeling proud/emotional after seeing all the lovely posts, he looks up towards the sky The shot zooms out to an establishing shot from an a

Purpose of Commission Fruit Bowl Tech a start up tech communications company have a new product to release, a web and mobile based app which allows for people to collaborate globally on creating a family tree allowing people to communicate with relatives across the globe. The software allows a person to create pages about relatives both alive and deceased in order to create connections worldwide with long lost relatives, it allows you to share documents, stories and images so that you can document your life and your families. As you connect with relatives your family tree grows showing you how you may be connected with so many people without even knowing. The app also offers a private chat function in order to allow family members to reconnect with each other in private. Fruit Bowl Tech has commissioned us to produce a promotional advertisement which portrays the brand as "friendly, approachable and essential". The promotional content must have an interlinked visual style wit

Client Ethos & Reputation, Themes and Messages Communicated Fruit Bowl Tech is a start up tach communications company operating in Milton Keynes. They produce mobile and desktop software which allows business clients, friends and family to communicate globally. The brand was originally aimed at the tech and business sector however, they would now like to build a relationship with families and friends. The brand wants to communicate the message that they are friendly, approachable and essential to their new target audience. The company wants to use targeted advertising to reach out to 24-60 year old explorers, mainstreamers and aspirers in order to promote their new app "AncesTree", a global communications service which allows families and friends to retrace their family tree and communicate with unknown relatives. The key messages the brand endorse include the vitality of "staying in touch", "connecting to the past is as important as facing the future"

 Ancestry - The DNA Journey Sound Soundtrack - Non-Diegetic -  Very slow music, the music used creates suspense, the use of the suspenseful music builds up to the moment in which we find that the characters are completely incorrect about their origins. The music stops the moment the people find out their results, this is done to create dramatic effect in order to put the audience in the shoes of the people finding out their results., they understand the panic the characters feel. Dialogue - Diegetic - Use of dialogue allows the characters to tell their personal opinion of the product, as they are perceived to be a selection of normal people, they are more likely to respect their opinion more as they are equal to the people watching the advert, they have no agenda to sell the product in the eyes of the audience.  Camera Angle Eyelevel camera angle is mainly used as it is set in an interview style fashion,  the use of this angle makes the footage seem more natural, this is done in order

 McCain - We are Family (2019) Sound  Narration - Non-Diegetic - Direct Address to the audience using terms such as "you" and "we" make the audience feel connected to the brand emotionally, the use of a calm, soothing voice makes the brand seem approachable and caring.  Soundtrack - Non-Diegetic - The steady pace of the piano music relaxes the audience the pace is also in sync with the shot sequencing therefore it makes the advert flow quite naturally from scene to scene, as the pace of the music speeds up the shots transition accordingly, the incorporation of music can deliver an emotional connection with consumers, creating a relationship with the brand.  Editing The advert is shot using a montage fashion, there is a memorable song playing in the background and the use of fast pace cutting allows them to communicate a large amount of information in a short amount of times, in this scenario it is showing the vast amount of difference in each individual in a family.