Planning of Music Video

Storyboard

Edit Style

I am planning on using a VHS style edit on the video to reflect the way that media skews our ideals of females. After watching countless movies which see female characters through the male gaze, we have created this new normality which suggests that it is okay to look at women with a scopophillic gaze the same as we do when watching women in movies. In order to get the message across about the way women are treated due to the male gaze in movies I want to start the video off with a male sitting on a sofa flicking through movies on the TV in the dated VHS fashion which contain characters which step over boundaries or push the idea that women should be objectified for example, I may use "Fatal Attraction" in which a female is used for the purpose of pleasure and then ignored as though she isn't human when confronting the male to tell him she is pregnant. Another movie that could be used here is "Psycho" as it presents a male character as stalker like and also uses various techniques in order to make the female a victim of scopophilia for the pleasure of the audience, the characters themselves and the producers. As the character in my production is flicking through the misogynistic media products a close up of his eyes will be used, in the close up when he blinks, as his eyes open the world turns into a VHS movie, the man is suddenly filled with a desire to chase a girl who hasn't suggested she has any interest in the male. The man becomes so infatuated with the woman he starts drinking and creepily watching videos he took of her on his phone or scrolling through her social media. I want to keep hints of modernity in the video to show how the mediation of videos to objectify females is not something that has gone away, although it was when VHS was prominent that the theory of a male gaze arose, there are still many hints of misogyny nowadays.

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Scheduling

Gannt Chart I have created a Gannt chart in order to plan out my the production/planning/editing/evaluating of the production. I have made sure to space everything out and give myself realistic timescales to finish each and every task. The tasks have been split into different sections in order to keep it organised and to show a better visual representation of which tasks should be started first. The first section is planning, I have put this first as you must plan a video before you can produce it, the planning section contains all the tasks which I believe relate to planning for example, analysing music videos, researching music videos theories, analysing the song I want to produce and create all relevant documents such as storyboards. The next section is productions, the sections contains all actions I must take in relation to shooting the video for example, finding equipment, actors and props needed, shooting the video, watching footage back and shooting more footage if n...

Lighting Setups and Techniques

High Key Lighting This is where there is a strong key light in the scene and the fill light is very intense causing softer shadows and less contrast. High Key lighting is used to create a very well lit scene usually with multiple light sources. This form of lighting is created when there are soft shadows and very little contrast therefore, the use of soft boxes and diffusers can help create a well lit scene which doesn't contain too many shadows. If the light source you used is very small this will create more contrast and shadows therefore, it is best to use large lights which will cover you entire scene. As well as being able to physically alter your lighting you can also change your brightness and contrast levels in post-production in order to make the shot exactly how you want it. High key lighting is used most commonly in commercials and interviews where you don't need shadows and contrast for dramatic effect (Adobe). It can also be used other situations for example in fi...

Editing My Music Video Together

Throughout the editing process of the music video I have kept a log detailing the different editing techniques I have implemented throughout the music video. This log references what I have done and where, why I have used the specific editing technique, what issues I found whilst editing the footage together and finally how I believed I could have improved upon. Jump Cut When the lyrics "when you've had a few" plays a jump cut is used in which bottles appear to help illustrate the lyrics for the audience whilst adding some comedic effect by amplifying the idea of drinking by exaggerating how much alcohol the character has drank. I believe the jump cut works well here and links to Vernallis' theory on music videos in which she suggests conventionally jump cuts are used in videos as a short way of transferring information to the audience in a fashion which is both engaging and clear. Cutting With The Lyrics Throughout the video I have made sure the frames in the vide...

Katerina Angelides HNC Creative Media

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