Focus Group for Pitch

Using Microsoft Teams the HNC group was able to set up a focus group meeting in which we pitched our music video to each other and offered each other feedback in order to improve our ideas. We each spent around 15 minutes talking about our individual ideas and offered our honest opinions. I believe this was a valuable research method, the sample of people within the focus group was effective as all the individuals are currently studying music video production therefore, everyone has an interest in what is going on and were able to offer feedback which can greatly improve the production. The goal of the meeting was to pitch our ideas and find ways to improve them, we was successful at achieving this goal, I believe one way in which we could have improved the pitch was to have pre-prepared questions ready to ask each other about the production in order to offer a chance to gather better more in depth research. Below I have attached a recording of our pitch meeting as evidence.

Within the meeting I was able to pitch my idea for the song "Do I Wanna Know" by the Arctic Monkeys, I was given a lot of valuable feedback on how I could structure the video, I was also offered advice on how I could incorporate specific editing techniques which I was inspired to use from Bruno Mars' music video for "Locked out of Heaven". I found this meeting very helpful, as you can see in the video, my pitch post was not fully complete during the time of the meeting, since that meeting I have been able to add a full analysis of the lyrics with a short summary of what type of shot could be used to compliment the lyrics. The meeting helped me outline all my ideas, being able to speak to a group of people also helped me understand my idea better myself as it gave me a better idea of what I was actually producing. I believe this focus group although helpful, was inconclusive and badly planned therefore, I plan to conduct a second focus group which has a specific goal in mind with specific questions to ask the participants.

Comments

Scheduling

Gannt Chart I have created a Gannt chart in order to plan out my the production/planning/editing/evaluating of the production. I have made sure to space everything out and give myself realistic timescales to finish each and every task. The tasks have been split into different sections in order to keep it organised and to show a better visual representation of which tasks should be started first. The first section is planning, I have put this first as you must plan a video before you can produce it, the planning section contains all the tasks which I believe relate to planning for example, analysing music videos, researching music videos theories, analysing the song I want to produce and create all relevant documents such as storyboards. The next section is productions, the sections contains all actions I must take in relation to shooting the video for example, finding equipment, actors and props needed, shooting the video, watching footage back and shooting more footage if necessary.

Editing My Music Video Together

Throughout the editing process of the music video I have kept a log detailing the different editing techniques I have implemented throughout the music video. This log references what I have done and where, why I have used the specific editing technique, what issues I found whilst editing the footage together and finally how I believed I could have improved upon. Jump Cut When the lyrics "when you've had a few" plays a jump cut is used in which bottles appear to help illustrate the lyrics for the audience whilst adding some comedic effect by amplifying the idea of drinking by exaggerating how much alcohol the character has drank. I believe the jump cut works well here and links to Vernallis' theory on music videos in which she suggests conventionally jump cuts are used in videos as a short way of transferring information to the audience in a fashion which is both engaging and clear. Cutting With The Lyrics Throughout the video I have made sure the frames in the vide

Evidence for Editing Unit

Logging Footage Efficiently Evidence from Film Production Unit Evidence from Contextual Studies Unit Evidence from Music Video Unit Labelling Clips, Bin, Footage and Audio Material Evidence of Labelling in Music Video Unit Evidence of Labelling in Contextual Studies Unit Evidence of Edited Productions Music Video Production Film Studies Production Contextual Studies 4 Hour Film Challenge 4 Hour Film Challenge Examples of Cinematic Techniques There are other examples of evidence of myself using editing within my videos however, I believe these are the main examples the rest are just used to demonstrate practical skills (Camera settings, lighting setups, different lens effects etc.) Justifying Editing Choices and Critiquing Editing and Evaluating Evidence from Music Video Unit Evidence from 4 Hour Film Challenge - Obsession Evidence from Contextual Studies

Katerina Angelides HNC Creative Media

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