Katerina Angelides HNC Creative Media

Throughout this year I believe I have been able to learn a variety of practical skills which will benefit me when working in a professional environment. I have been able to evidence communication with my clients, completing health and safety protocols, setting up lighting and camera equipment to a standard acceptable to a client, completing promotional work to a standard acceptable to a client, completed all pre-production and idea generating work to a standard acceptable to a client and I have also justified my design methods across all the units I have undertaken.  Communicating with Client When completing units which involve completing work for a client I made sure to deal with the unit in a professional manner as if I was working in a professional environment. For example when completing my promotional video, I made sure to set up a video call every Friday in which I would show the client all the work I had produced so far each week, within that call I would gather feedback fro...

Efficiency  When first starting the course I found that I was quite bad at scheduling in editing and leaving enough time to complete all the tasks to a standard which I found acceptable to myself. To combat this issue I started creating Gannt charts to schedule entire projects in advance so that I had a visual representation of how much time I had to complete each individual task, one problem which I had with my schedules was that I gave myself too much time to plan the project and not enough time to edit the footage together, I would finish all the productions on time however, some times I felt as though it felt too rushed, some parts of the sequences you could tell had more effort and care put into them compared to other sequences which I had less time to focus on.  Organisation  I feel like if I was more organised I could've produced a greater volume of work to a better standard, I made sure when editing I was keeping all my footage in the same folder and then organisi...

 Logging Footage Efficiently  Evidence from Film Production Unit Evidence from Contextual Studies Unit Evidence from Music Video Unit Labelling Clips, Bin, Footage and Audio Material  Evidence of Labelling in Music Video Unit Evidence of Labelling in Contextual Studies Unit Evidence of Edited Productions Music Video Production Film Studies Production Contextual Studies 4 Hour Film Challenge 4 Hour Film Challenge Examples of Cinematic Techniques There are other examples of evidence of myself using editing within my videos however, I believe these are the main examples the rest are just used to demonstrate practical skills (Camera settings, lighting setups, different lens effects etc.)   Justifying Editing Choices and Critiquing Editing and Evaluating Evidence from Music Video Unit Evidence from 4 Hour Film Challenge - Obsession Evidence from Contextual Studies

 Planning I believe the planning aspect of my production is very strong, before producing anything I first researched and analysed 3 different music videos whilst linking them back to both the theorist Andrew Goodwin and Carol Vernallis. I analysed all music videos to the best of my abilities by analysing the meaning behind the lyrics, how they link the lyrics to the video, how they have used editing in the videos, how they linked to their genres and how the video represents the artists brand image. As well as this to make the planning aspect of my video meticulous I have analyses the lyrics of my own song and wrote next to it what shots I could use in each situation to either illustrate, amplify or juxtapose the lyrics of the song. I have also analysed the codes and conventions of music videos within the indie/rock genre in order to find out what mise-en-scene of indie/rock videos is as well as shot types most commonly used. Once I had analysed all media texts thoroughly, I create...

 Throughout the editing process of the music video I have kept a log detailing the different editing techniques I have implemented throughout the music video. This log references what I have done and where, why I have used the specific editing technique, what issues I found whilst editing the footage together and finally how I believed I could have improved upon.  Jump Cut When the lyrics "when you've had a few" plays a jump cut is used in which bottles appear to help illustrate the lyrics for the audience whilst adding some comedic effect by amplifying the idea of drinking by exaggerating how much alcohol the character has drank. I believe the jump cut works well here and links to Vernallis' theory on music videos in which she suggests conventionally jump cuts are used in videos as a short way of transferring information to the audience in a fashion which is both engaging and clear.  Cutting With The Lyrics Throughout the video I have made sure the frames in the vide...

 Gannt Chart  I have created a Gannt chart in order to plan out my the production/planning/editing/evaluating of the production. I have made sure to space everything out and give myself realistic timescales to finish each and every task. The tasks have been split into different sections in order to keep it organised and to show a better visual representation of which tasks should be started first. The first section is planning, I have put this first as you must plan a video before you can produce it, the planning section contains all the tasks which I believe relate to planning for example, analysing music videos, researching music videos theories, analysing the song I want to produce and create all relevant documents such as storyboards. The next section is productions, the sections contains all actions I must take in relation to shooting the video for example, finding equipment, actors and props needed, shooting the video, watching footage back and shooting more footage if n...

 Storyboard This is an embedded Microsoft Office presentation, powered by Office . Edit Style  I am planning on using a VHS style edit on the video to reflect the way that media skews our ideals of females. After watching countless movies which see female characters through the male gaze, we have created this new normality which suggests that it is okay to look at women with a scopophillic gaze the same as we do when watching women in movies. In order to get the message across about the way women are treated due to the male gaze in movies I want to start the video off with a male sitting on a sofa flicking through movies on the TV in the dated VHS fashion which contain characters which step over boundaries or push the idea that women should be objectified for example, I may use "Fatal Attraction" in which a female is used for the purpose of pleasure and then ignored as though she isn't human when confronting the male to tell him she is pregnant. Another movie that could...

 

 For my music video I have used editing to create a VHS style filter to the music video. Here I have posted a tutorial on how to create this homestyle VHS footage look using Premier Pro. I believe for this edit to be improved I could have added a font in the corner showing a date and time in which the film was recorded to make it look more true to VHS camcorder footage layout. 

Introduction Carol Vernallis is a theorist who's work "The Kindest Cut" explores the difference in editing style used in film and music video production. The theorist mentions continuity, editing, meaning, sound and visuals and their relationship. The four main categories the theorist looks into include camera (positioning, movement and framing), editing, narrative and Diegesis (the world created in a music video). Narrative Vernallis suggests in her article (C., Vernallis, 2011) that a music video is a visual response to the music. She also suggests there is not necessarily a balance between performance and narrative. The theorist suggests the narrative in music video can sometimes remain incomplete, the narrative is partial or fragmented this could be primarily because of the time constraints in a music video. Vernallis suggests the structure of a music video can seem disjointed, as in music videos they usually do not contain much continuity this can make the piece seem...

Planning  I have decided to conduct a second focus group as I felt as though the data gathered in the first focus group was inconclusive. This time I want to focus on planning out what the specific goal in mind for the questionnaire is and I want to have structured questions in place to help the participants form a well thought out response which will actually help me improve the product. As I am father along in the production stages of my product, I will not be using the focus group as a basis to gather ideas but instead to make improvements to the product I am already making. This focus group will act sort of like a beta test for  the video. In order to find participants for the focus groups I will be sending out posts and direct messages in online groups dedicated to the Arctic Monkeys, I am doing this as they are already fans of the band therefore they can offer me feedback which is most valuable as they are the target audience for the product. I will be showing them a dra...

 Video Introduction Man sitting on sofa flicking through stalker type movies on the TV. TV footage will be VHS style, as music starts real life turns into a VHS movie. (First 20 seconds of song) Mid/Long Shot - Behind Shoulder - Man Relaxing On Sofa Watching TV Flicking through channel - Cut between this Shot and Close Up of TV Playing Footage.  Close Up - Ultra Key TV to put Movie on it - Just TV Face on is in footage Close Up - Eyes Reacting to show - Put very faint image of the tv reflection in the eyes, as he blinks life turns into VHS style movie.  Verse 1 Close up of girls face - Very Red Cheeks - She is Smiling (Have you got colour in your cheeks) Close up of guys eyes - Reflection in his eyes is of video of girl (Do you ever get that fear that you cant shift the type" Close Up of girls face - She picks something out her teeth (That sticks around like summat in your teeth) Close up - mans hands holding images of the girl (Are there some aces up your sleeve) Long Sh...

 Introduction Andrew Goodwin's music video theory states that every music video consists of 8 key principals. all of which I will analyse individually using example music videos to evidence the truth in the theory. I have analysed Goodwin's book "Dancing In The Distraction Factory" in order to inform my own music video production process.  Links Between the Music and the Visuals In Goodwin's book "Dancing in the Distraction Factory" he theorises that there is a distinct link between the music and the visuals of a song. This is mainly in regards to the beat; if a song is very upbeat like "Locked Out Of Heaven" (Mars, B., 2012) the visuals will represent the upbeat nature of the song, this can be done by providing visuals of people dancing to indicate to the audience that it is an upbeat party anthem. The beat can similarly affect the editing style, when as song has a slow tempo such as "Take Me To Church" (Hozier, 2014) the cuts in the...

  Analysis of Song Meaning In Bruno Mars' hit song "Locked Out Of Heaven" he professes his love of sex. He starts the song by admitting he has not had much confidence in love and miracles which has prevented him from putting his heart out this can be seen through the lyrics "Never had much faith in love and miracles, never wanna put my heart on the line". The next lyric "Swimming in your water's something spiritual, I'm born again every time you spend the night" suggests that the sexual relations he is having now have change that, the idea of being "born" signify a spiritual rebirth however this is contradicted when paired with the idea of having sex as this isn't a very religious friendly idea. The pre chorus is the repetition of the lyric "'Cause your sex takes me to paradise", this suggests that the relationship is purely for pleasure, however it some how brings him some kind of repentance which can be seen throug...