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Scheduling

 Gannt Chart  I have created a Gannt chart in order to plan out my the production/planning/editing/evaluating of the production. I have made sure to space everything out and give myself realistic timescales to finish each and every task. The tasks have been split into different sections in order to keep it organised and to show a better visual representation of which tasks should be started first. The first section is planning, I have put this first as you must plan a video before you can produce it, the planning section contains all the tasks which I believe relate to planning for example, analysing music videos, researching music videos theories, analysing the song I want to produce and create all relevant documents such as storyboards. The next section is productions, the sections contains all actions I must take in relation to shooting the video for example, finding equipment, actors and props needed, shooting the video, watching footage back and shooting more footage if n...

Lighting Setups and Techniques

High Key Lighting  This is where there is a strong key light in the scene and the fill light is very intense causing softer shadows and less contrast. High Key lighting is used to create a very well lit scene usually with multiple light sources. This form of lighting is created when there are soft shadows and very little contrast therefore, the use of soft boxes and diffusers can help create a well lit scene which doesn't contain too many shadows. If the light source you used is very small this will create more contrast and shadows therefore, it is best to use large lights which will cover you entire scene. As well as being able to physically alter your lighting you can also change your brightness and contrast levels in post-production in order to make the shot exactly how you want it. High key lighting is used most commonly in commercials and interviews where you don't need shadows and contrast for dramatic effect (Adobe). It can also be used other situations for example in fi...

Andrew Goodwin - Dancing in the Distraction Factory

 Introduction Andrew Goodwin's music video theory states that every music video consists of 8 key principals. all of which I will analyse individually using example music videos to evidence the truth in the theory. I have analysed Goodwin's book "Dancing In The Distraction Factory" in order to inform my own music video production process.  Links Between the Music and the Visuals In Goodwin's book "Dancing in the Distraction Factory" he theorises that there is a distinct link between the music and the visuals of a song. This is mainly in regards to the beat; if a song is very upbeat like "Locked Out Of Heaven" (Mars, B., 2012) the visuals will represent the upbeat nature of the song, this can be done by providing visuals of people dancing to indicate to the audience that it is an upbeat party anthem. The beat can similarly affect the editing style, when as song has a slow tempo such as "Take Me To Church" (Hozier, 2014) the cuts in the...