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Analysis of Promotional Video - This is iPhone 12 Pro - Apple

Sound

Non Diegetic - Narration engages the audience whilst informing them on the specifications of the product. The narrator uses facts and statistics when speaking bout the phone, this has been done as it makes the source seem more reliable and trustworthy to an audience as they seem to know what they are talking about.

Non-Diegetic - Soundtrack - this matches the fast paced editing which allows the video to flow quickly in order to deliver a large amount of information in a short timeframe. 

Editing

Use of slow-motion close up footage of the device force the audience to view the phone for longer which allows them to take in the beauty of the device whilst also familiarising them with the device making it more memorable and feel very natural in their head, when you think about a product a lot you end up wanting it.

The use of CGI allows the brand to create amazing videos which both inform and visually stimulate the audience. They have used CGI to show us the processor inside the phone which makes it so impressive, although many people in the audience do not understand the visuals make it easy for everyone to follow along with the advert. 

Editing is fast paced in order to deliver as much information as possible in a short period of time, many audiences will chose to change the channel or skip the advert if it is too long therefore Apple has made sure to make the advert concise and entertaining to keep the audience engaged.

Camera Angle

Use of low angle shots makes the phone look big and impressive to an audience making them more likely to purchase the product.

Use of low angle shots of the horses makes them look impressive, this suggests to the audience that the camera is impressive as they are able to capture such powerful footage. The horses entice an audience base of explorers as they would find the rural footage exciting and adventurous. 

Shot Types

Landscape Shots of rural locations are used to entice an audience of explorers into wanting to use the product, in order to further entice this audience psychographics they show slow-motion footage showings horse running in a beautiful landscape, this both engages the audience whilst showing them the capabilities of the product.


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